Get expert insurance coverage for your vape or e-cigarette shop, whether you're a high street retailer or an online seller. Our tailored vape shop insurance protects your business with comprehensive coverage, including public liability, product liability, stock protection, and coverage for imported goods from China and the Far East.
At Miller & Partner, we provide flexible, specialised insurance solutions to meet the unique needs of vape retailers and manufacturers. Whether you're selling e-cigarettes, e-liquids, or vape accessories, we offer affordable policies designed to keep your business safe.
Comprehensive Vape Shop Insurance Cover
Public Liability Insurance: Protect your business against claims from customers or the public, such as accidents on your premises.
Product Liability Insurance: Cover the risks associated with selling vape products, including e-liquids and accessories.
Stock Cover: Protect your inventory, including coverage for accidental damage or deterioration in transit.
Employer’s Liability Insurance: Safeguard your business against legal claims if an employee suffers an injury or illness at work.
Business Interruption Insurance: Help cover your business's fixed costs if you're forced to close due to events like fire or flood.


Our clients stay with us, it's that simple.
If you are looking for a long term relationship with your broker to take the stress out of obtaining the best policy and premium year on year, then you need a broker who knows that they are doing, and will always search out the best deals and coverage for you at renewal.
At Miller & Partner, we see you as the partner, and will work with you to establish and meet your needs, always.
We had a client who owned two vape shops in the UK that provided CBD products and was having particular difficulty in obtaining products liability for them. We managed to use our expertise in this field to obtain a product liability quote for them that was competitive but also comprehensive and took away the concerns they had in having this cover in place. As a result, the client was so happy with the service that they placed their entire operation with us, which amounted to 13 vape shops across the country.
''John at Miller & Partner was extremely helpful and professional when we needed to obtain CBD products cover. I can't recommend him highly enough!' Director - Vape World
Protection for retailers, wholesalers, and manufacturers
Public & product liability insurance up to £10,000,000
Coverage for imports from China and the Far East
Employer's liability insurance
Stock, contents, and business interruption coverage
Optional cyber insurance for online retailers
Protection against loss, theft, fire, and flood
I have had a client for a number of years who started out with just one vape shop. Since then he has branched out to four shops and even now white labels his own vape liquid. I managed to source the client an insurer who would do the products liability for his vape juice at a very reasonable cost, considering how highly this is rated with insurers and have managed to keep it low for his year on year. This client has recommended a number of his peers to me for their insurance and we keep a strong working relationship to this day.
I have been at the forefront of insurance for vape industry from the very beginning. Noticing the growth potential of this once emerging market and working previously at a broker that I made the 'go to' for vape industry clients. I have taken this expertise and honed it over the years alongside regulatory changes to ensure my insurer relationships have grown alongside the boom in the industry. There is nobody better placed than me to source, tailor and place your vape business in the market.
Contact us now for a chat about your business.
Vape shops typically require public liability insurance, employers’ liability (if staff are employed), and retail shop insurance covering stock, fixtures, and fittings. Product liability insurance is also essential due to the nature of vaping products.
In many cases, yes. Vape shops are considered higher risk due to product liability exposures, theft risk, and regulatory considerations. This can result in higher premiums compared to standard retail businesses.
Yes, shop insurance policies can cover theft, burglary, and damage to stock. Due to the high value and portability of vape products, insurers may require specific security measures such as alarms or CCTV.
Yes, product liability is critical. If a vape device or e-liquid causes injury, illness, or property damage, your business could face significant claims. This cover protects against those risks.
Costs vary based on shop size, location, turnover, and security measures. Small vape shops may pay £300–£1,000 annually, whilst larger or higher-risk operations may pay more.
Standard policies do not typically cover regulatory fines or penalties. However, some policies may include legal expenses cover to help defend against certain claims or investigations.
Yes, many policies can be extended to include online sales. It is important to declare all trading activities to ensure your cover applies to both physical and online operations.
Your insurer will investigate the claim and, if covered, handle legal defence and compensation. Prompt reporting and maintaining accurate records of products and suppliers are important for claims handling.
Office: Vivian House, Roman Bridge Close, Mumbles, Swansea, SA3 5BG
Call 01792 001350
Email: [email protected]

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